Brand Guidelines

ɫɫӰԺ, based in Flint, Michigan, prepares students for lives of extraordinary leadership and service by linking transformative experiential learning opportunities to rigorous academic programs in engineering, science, mathematics and business.

Clear, consistent representation of ɫɫӰԺ’s unique brand and attributes to external and internal stakeholders is vital to the University’s success.

These guidelines are designed to standardize the way ɫɫӰԺ articulates its mission, vision, values and pillars of success to various stakeholders. It contains standards to aid in the use and management of the ɫɫӰԺ visual, digital and print brand identity while providing examples for maintaining consistency across all communications platforms.

As such, any usage and/or representation of the University, its brand or likeness must be approved prior by University Marketing and Communications by contacting umcstaff@kettering.edu.


Information on University logos and the proper usage.


Information on AP style and University specific style.


Information on colors, typography and use of multimedia.


Information on the communication platforms the University uses.